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Megaera

Photography
Henrik Purienne
Megaera

Title
Megaera is the jealous one in Greek mythology. Megaera is a 7 letter word.

Feature
The idea was to make a story about the 7th Commandment, You shall not commit adultery. That is precisely what is happening in this story, adultery taking place in a hotel room. Furthermore it relates to the silent theme because adultery is an activity that one would rather keep quiet about. In other words keep silent.


Layout and Photography
In the layout, we made frequent use of repetition and overlaps in order to emphasize the idea of sexual intercourse. We used transparency in photography to reflect the same idea.

Typography
The Megaera title was constructed as such to be non-linear. Letters were merged together and some inverted. This created a sense of abnormality, that is not to say that adultery is abnormal. You decide.