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That was then

Illustration
Sébastien Thiroux

That was then this is now

Anachronism
The idea was to gather selected individuals from both the past and present time, dress them with fashion clothes from current collections, at the time it was published. These individuals belong/ed to the world of fashion, pop, printing, graphic design, product design, literature and philosophy.

Scene from a painting
The placing of the characters in this illustration is based on the original composition of 'Le déjeuner des canotiers', a painting by Pierre-Auguste Renoir. We reduced the number of characters to 7 to fit our story.

From left to right
Madonna
Johannes Gutenberg
Raf Simons
Erwin Neutzky-Wulff
Simone de Beauvoir
James Sommerville*
Simon Needham*

*James Sommerville & Simon Needham are founders of Attik

Le déjeuner des canotiers
by Auguste Renoir

Table is
AqHayon Collection by Jaime Hayon

Simon Needham is wearing
Shirt by Paul Smith
Trainers by Paul Smith

Simone de Beauvoir is wearing
Dress by Chloé

James Sommerville is wearing
Jacket by Marc Jacobs

Raf Simons is wearing
Shirt by Bernard Willhelm

Erwin Neutzky-Wulff is wearing
Suit by Dolce & Gabbana

Johannes Gutenberg is wearing
Shirt by Ute Ploier
Watch by Piaget

Madonna is wearing
Dress by Chanel

Slideshow
More Renoir paintings

Jaime Hayon
Vivid Gallery Rotterdam

Jaime Hayon
Bisazza (in French, yes Monsieur parle Français aussi!).